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Greg White - Circle

Greg White, CFA

CMO & Co-Founder

Chartered Financial Analyst

B.Comm., Economics and Management, University of Toronto

About Greg

Greg White started his career on Bay Street in 1999 at CIBC Wood Gundy, and has since worked across finance, infrastructure, real estate, film, television, and theatre.

Prior to co-founding Evermore, Greg was running his own media and marketing consultancy serving the capital markets industry while also producing and hosting Scotiabank's Market Points podcast.  Greg has also held executive positions at BuzzBuzzHome, a real estate data and tech company based in Toronto, and internationally at Bee'ah, a public-private environmental services company based in the United Arab Emirates, where he was a member of the founding team.

Alongside his business career, he has pursued acting, writing, producing, and directing across film, television, commercials and theatre, including producing the Canadian premiere of the play “Dry Powder” by Sarah Burgess.

Greg holds a degree in Economics and Management from the University of Toronto, and he is also a CFA. charterholder.


Why did you start Evermore?

Myron and I have known each other for over twenty years.  We share a lot of similar interests, we've been through similar challenges, and we've always been very supportive of each other.  He is really somebody that makes other people better, and working with him in the past has created some of my most special memories.  So when he shared his initial idea for the Evermore Retirement ETFs, I knew immediately it was something I wanted to help him create.  I started my career during the tech bubble, and saw first hand how investors paid the price for ignoring sound and sensible investment principles.  We are seeing some of the same patterns today.  Evermore is here to bring strong and sensible investing to everybody.  It's not every day you get a chance to build something that can help so many Canadians.


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